Are you the proud owner of an auto repair business but on the hunt for new ways to grow your clients? Then you are in the right place already. 

 

Offering auto repair services has become quite competitive, especially in the past few years. You will be able to find an auto repair shop pretty much at every nook and cranny. 

 

So what can you do to make your auto repair shop stand? The answer: google ads! And this google ads guide for automotive shops is the best place to start.

 

What Are Google Ads Auto Repair Campaigns? 

Google Ads is a digital marketing tool that enables you to easily reach out to potential customers in your target area. It is a pay-per-click (PPC) marketing channel in which the advertiser pays for each click or impression on an ad.

 

Aside from that, Google Ads is a powerful tool for generating qualified traffic to your auto repair business or people looking for similar products and services to yours. You can use a google AdWords campaign to improve the number of visitors to your website, phone calls, and in-store visits at your auto shop.

Why Should You Use Google Ads For Your Auto Repair Shop? 

 

You should choose Google Ads for your auto repair shop because it offers a variety of marketing options that not only help you promote the auto repair services that you offer, but also allow you to observe and measure the quantity of traffic that your website receives.

 

Running google ads will also allow you to showcase your auto repair shop even above organic search results in a search engine. Appearing on the top of search engines will allow auto repair shop owners such as yourself to benefit from increased profits. 

 

Because of the targeted nature of PPC ads, search engine marketing is one of the fastest ways to increase the number of cars you will be servicing. 

 

Aside from that, Google Ads for auto repair shops allows you to manage and access your account at any time, set your own payment amount, and use all of the tools you need to advertise your auto repair shop.

 

In fact, using google ads or an auto repair PPC strategy for your car repair shop can come really in handy. 

How To Create Google Ads For Your Auto Repair Services? 

Create Google Ads For Your Auto Repair Shop Campaign 

 

The first step in setting up google ads for your auto repair shop is by setting up your account. You’ll need this account to run an auto repair ad. 

 

Once you set up an ad account for your auto repair shop, you need to press the ‘get started’ button. Once you proceed, you will be able to run ad campaigns for your auto repair shop. 

Create an Ad Group For Your Ad Campaigns

 

Making your first Google Ads account?

 

Select one of the three available options and click “Switch to Expert Mode.”

 

In Google Ads for Auto Repair Shops, select Expert Mode.

 

Do you already have a Google Ads account?

 

Click the “+” sign and then “create a new campaign” to establish an ad group for your auto repair business.

 

To start a new campaign, click the plus sign. It will take you to a screen where you can create an ad group and enter keywords for your auto repair ad. 

 

The first step in creating an ad group is to give it a name.

 

Following that, you will be prompted to input the service that you are providing. Put “car repair services” in this case.

 

Then, select “input keywords.”

 

When you’re finished, click “save and continue.”

 

Whether this is your first time registering a Google Ads account or not, you will be redirected to another page where you will be asked to select a target that will help your auto repair ad succeed. 

 

Choose “Create a campaign without a goal” from the options given. Then, choose one of the eight goals to design an ad campaign without the supervision of a goal. The next step is to choose an ad campaign type. Select “Search.”

 

Click “search” in the car repair shop campaign type. Continue by clicking “Continue.”

 

Enter the name of your campaign. Then uncheck “show network” while leaving “search network” enabled. Enter an auto repair shop PPC campaign name and click the “search” network button.

 

The reason you should check the Search network is that your Auto Repair services ad will only appear on search-related websites, such as Maps, Shopping, and other Google search partners when someone searches for phrases relevant to any of your keywords.

 

On the other hand, the reason you should uncheck the Display network is because, while it will be seen by 90% of users countrywide, it is very likely that it will be disregarded when it appears.

 

As a result, Search Network has a reduced click-through rate (CTR) for the landing page of your auto repair campaign.

 

When the conversion rate is low, so is the click through rate.

 

Scroll down and click the “display additional settings” drop-down option. This will allow you to create a schedule for your vehicle repair firm. You can limit the number of days your ad will appear here. Google Ads provides you with complete control over your auto-repair ad.

 

After deciding on a schedule for your vehicle repair services, you must tailor your target audience and enter the desired target location for your google adwords campaign. PPC ads are the most beneficial when they are tailored for the right audience and have an impactful landing page. You can also outsource AdWords services for better results. 

 

By clicking “Location options,” you can also choose the target demographic that you want to include. Ideally, you should choose your target audience as “those who live in or visit your specified locations on a regular basis.”

 

When it comes to the audience you wish to exclude, select “people in your excluded locations.”

 

Following these suggestions will assist your ad in reaching your intended location and audience more successfully. Then, you must choose the language that your consumers speak. Let’s use “English” in this example.

 

Choose “English” as the language. Then, below you will find a drop-down button that says “display more settings.”

 

Select “Do not optimize: Rotate advertisements forever” from the Ad rotation menu.

 

This will cause your advertising to rotate forever without giving preference to better-performing ads in response to a user’s search.

 

In ad rotation, select “do not optimize.” Scroll down to select the sort of extensions you wish to include in your auto repair shop ad.

 

Then, “Save and continue” should be selected.

 

You will then be asked to create an ad group for your auto shop.  You will then need to set a name for the group and this should be based on the services that you are providing. 

 

Enter the service you provide to find relevant keywords for your auto repair shop campaign. 

 

Just to take an example, let’s put “auto repair shops’’ in this scenario.

 

Click “Get keywords” to get relevant keywords for auto repair shops. It will display a list of the most frequently used search phrases by users for auto repair shops. The right keywords are one of the most important facets of running auto repair campaigns. 

 

3. Structure Your Google Ad Text 

 

The next step is creating the Google ad for your auto shop. You will need to decide on the final text that will be displayed on the landing page of your Google adwords campaign. 

 

In this stage, you need to ensure that your landing page has the right and relevant text so you can get the most out of your google Adwords activity. Remember, Google Adwords is an investment and you need to ensure that you make the most out of it. 

 

4. Finalize the URL 

 

You must first enter your Final URL.

 

The final URL refers to your website’s main page. You must provide a link to your website in Google Adwords because this is where the potential customers will land to avail of auto services. You need to be careful to not link to any competitor in the auto repair industry. 

5. Display Path

 

The display path comes next. This is a section of the URL that tells customers where they will end up if they click.

 

You will now write the title for your google Adwords activity. 

6. Headline for Google Adwords

 

The headline is the first thing that people who are searching the internet notice. This is the opening line of your vehicle repair business advertisement. You are given 30 characters to work with when you create one. Google Ads allows you to have up to 15 headlines per ad group.

 

Here are some formulas to help you create an effective headline for your Auto Repair Ad:

 

1. Your company’s name + location + offer + CTA

 

Auto Repair Shop in Mountain View, CA – Free Consultation. Call right now.

 

2. Business name + location + CTA

 

Example:

 

Book an Appointment with an Auto Repair Shop in Mountain View, CA

 

3. Business name + location + feature

 

Example:

 

Mountain View Auto Repair – Experienced Car Technicians.

 

4. Business name + location + guarantee

 

Example:

 

Auto Repair – Mountain View – Reasonable Prices

 

5. Your company’s name, location, and a brief testimonial

 

Example: Auto Repair Shop – Mountain View, CA – “Quality service with inexpensive costs. “Strongly recommended!”

7. Description

 

Following that, you may write a description of your auto repair shop. Each ad group can have up to four descriptions. Apart from that, you only have 90 characters to work with. Use them to promote the repair services that you provide. You also need to add the right keywords in the description of google AdWords.

 

Here are some nice combo ideas for writing descriptions for your Auto Repair Ad:

 

1. Your company’s name + a feature + a call to action

 

Example:

 

Auto repair services that are dependable. Technicians with certification. Call today to make an appointment!

 

2. Feature + Benefits + Call to Action

 

Example:

 

Excellent service. Regular customers receive a 20% discount. Make an appointment right away!

 

3. References

 

Example:

 

“I arranged an oil change on the same day and didn’t have to wait long for it to be finished. “Strongly recommended!” – C.L.

 

4. Who you are + guarantee + call to action

 

Example:

 

You Can Trust This Auto Repair Shop. On-time delivery is guaranteed. Call right away!

 

5. Feature plus Feature plus Feature

 

You can stack as many features from your Auto Repair Shop as you like here.

8. Ad Strength

 

Ad strength determines the relevance, quantity, and variety of your auto repair services ad. Including relevant, original material in your ad will assist you in presenting the appropriate ad to your target customers and will improve the performance of your ad.

 

Google recommends including at least one responsive search ad per ad group and assigning “Good” or “Excellent” ad strength to responsive search advertisements.

 

When you’re done with customizing your ad for your auto repair shop, Google Ads will offer you a desktop and mobile preview. And if you don’t like how it turns out, you can always turn to professional AdWords services. This will also help you focus on your automotive services while you get AdWords services from a specialized agency.

 

 9. Negative Keywords

 

Negative keywords are words or phrases that have nothing to do with your ad yet may cause your Auto Repair ad to show in search results.

 

Negative keywords, like …

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